Experience
Luno - Crypto Exchange (B2C)Senior Product Designer : July '22 - March '23
At Luno, I was responsible for overseeing the cryptocurrency buy and sell journey to improve user experience and reduce friction. I lead the design for new products, such as the Luno Large Cap bundle, working closely with a UX writer and research team to develop innovative solutions. I use a data-driven approach to design, inform design decisions and work collaboratively with cross-functional teams to deliver high-quality products.
Lead Product Designer : Nov '19 - 'Jun 22
At Santander's Payment Innovation Lab, I took on the responsibility of overseeing multiple new product initiatives as both a team lead and individual contributor. One of my key achievements was building a collaborative work environment that allowed the team to communicate effectively and work towards shared goals. By setting high standards for design quality and advocating for user-centred design principles, I led by example and contributed to the successful launch of multiple products and features, driving business growth and customer satisfaction.
As an individual contributor, I was involved in various aspects of the design process, including leading greenfield projects like Uowe, a payment app that utilises OpenBanking. From concept to release, I utilised my skills in conducting user interviews to understand customer needs, performing usability tests on new and existing designs, and developing design systems for mobile and web applications.
Jan '19 - 'Jul 19
I was on a part-time sabbatical and traveling, I formerly worked as a freelance consultant in South East Asia.
Senior Product Designer : Mar '16 - 'Nov 18
I led projects for tier 1 and 2 banks, building exceptional trading platforms for professionals. I worked on a range of projects, from designing new systems, creating the company’s first design system to improving existing components and streamlining legacy flows.
My responsibilities included collaborating with cross-functional teams to identify and understand user needs, conducting user research, and creating design solutions that aligned with business objectives. I also led the development of design systems and guidelines that ensured consistency and efficiency in design processes.
Digital Designer : Mar '13 - 'Feb 13
I was the sole designer responsible for overseeing all design output for the company. This included creating HTML email templates, designing marketing materials, and completely redesigning both the company's website and web trading system. Working independently, I was able to successfully execute projects from concept to completion, while ensuring a consistent brand identity across all materials. I also collaborated closely with the marketing and development teams to ensure the design solutions met business and user needs.